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GREG GARDNER

- EXPERIENTIAL Marketing Specialist - 

 

About Greg

Greg Gardner is an outdoor enthusiast and marketing specialist living and enjoying life in Portland, Oregon. Greg graduated from Newbury College in Brookline, Massachusetts where he received his Bachelors Degree in Mass Communications. After graduating, Greg moved to the West coast to pursue his passion for snowboarding. After noticing so many of his fellow classmates struggle with jobs they weren't passionate about, Greg has committed himself to finding a career he desires 100%, in a field he loves, with a company he can stand behind. His snow chasing journey took him through California, Utah, Colorado, Wyoming, Idaho, Oregon, Washington, and eventually up to British Columbia and Alberta, Canada. His constant travels transfigured to a passion for exploration. Greg stays hungry for adventure and strives in combining his love for the outdoor lifestyle with his marketing, communication & customer service skills. 

Greg Gardner thrives in event marketing. His ability to personally interact with the consumer face-to-face gives him the upper hand over any other communicative platform. With companies such as Tomtom, Jaybird, and KIND; Greg's main points of focus were large scale expos for marathons, triathlons, and even Reebok Spartan Races. He has also has worked trade shows such as Outdoor Retailer and CES.

Greg takes great pride in being the face of the company he represents at each event. His time spent in the marketing field has not only connected him with countless like-minded individuals in the active community but also has given him the chance boost sales and brand awareness by personally engaging with consumers.

 

 

 


career objective

Seeking a long term marketing position with a company that I can thrive with, and become a key contributor in their growth.

passions

Enjoying an active lifestyle (snowboarding, surfing, disc golf, mountain biking, camping), connecting with like-minded individuals, and learning from new explorations.

expertise

Marketing, sales, communication, social media, customer service, and relationship building.

 

Everyday is an adventure. Make yesterday jealous.

 

 

PROFESSIONAL EXPERIENCE

 

Campus marketing coordinator

Fuse // Portland, OR // 2017 - Present

Responsible for hiring and managing marketing teams nation wide, assisting team members with day-to-day marketing tasks, and coordinating marketing projects and activities as requested by client. As CMC my duties include preparing marketing reports by collecting, analyzing, and summarizing marketing data while remotely trouble shooting any on-site problems. Additionally supporting the in-house marketing and design team by coordinating and collating content and producing additional marketing communications.

 

Brand Ambassador

KIND Snacks // Portland, OR // 2016 - Present

Responsible for organizing and hosting in-store retail demos + events with like-minded companies, handling of inventory & company vehicle, and all aspects of expo & event activation while creating a unique customer experience to increase brand awareness and build customer loyalty. As a KBA, I always strive to exceed consumer outreach expectations by targeting our ideal demographic within saturated areas of the Portland region. Other duties of mine consist of seeding and developing relationships with market influencers, collateral design + display builds, and establishing relationships with new & current accounts throughout the retail field.

 

EVENT MARKETING SPECIALIST

Jaybird // Salt Lake City, UT // 2016 (Freelance)

Responsible for execution of expo & trade show activations throughout California; including set-up and breakdown, engaging with event participants, product marketing, and sales.

 

Mobile Marketing Manager

Cercone & Brown Company // Boston, MA // 2014 - 2016

 Responsible for event marketing & sales, inventory management, company assets, and expenses in addition to coordinating logistics and travel arrangements for mobile marketing tour while executing all aspects of on-site activation. (including booth set-up and breakdown, engaging with event participants, and troubleshooting on-site challenges.) Also responsible for social media initiatives, collection of marketing and sales data, and all event recaps compiled into reports to be presented to client.

 

Gondola Operations

Vail Resorts // South Lake Tahoe, CA // 2013 - 2014

Responsible for daily operation of ski lifts: including start up, closing, and daily procedures. Also, responsible for guest safety and following safety guidelines while maintaining a high level of guest interaction with excellent guest service skills. Required to work outdoors all day in extreme weather conditions.

 

DIGITAL JOURNALIST INTERN

Blast Magazine // Boston, MA // 2011 - 2012

 Blogger and Journalist for online lifestyle and tech magazine. Responsible for promotional marketing through social media and trade show activations.

 

Customer Service

Latitude Sports Club // Methuen, MA // 2011 - 2012

 Maintained a 14,000 sq. ft. facility and a detailed inventory of items while promoting and planning new or extended memberships. Also responsible for assisting gym members with customer service needs and managing member interactions by resolving issues and managing communication.


EDUCATION

 

NEWBURY COLLEGE 13'

 Bachelors of Arts in Mass Communications

 Areas of study included communication design, media ecology and marketing communications

 


REFERENCES

 

Joni ryan

Portland Field Marketing Manager @ KIND Snacks

(971) 322 8617

jryan@kindsnacks.com

ERIN SULLIVAN

Field Marketing Director @ Cercone & Brown Co.

(303) 725 4193

esullivan@cerconebrown.com

 

 

MICHAEL WILKINSON

Event Teams Lead @ Jaybird

(801) 349 0149

mikey@jaybirdsport.com